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Michael Pooley is a renowned bespoke floral designer and listed by the Independent as a top 50 UK florist. He teaches retail & commercial floristry, which is very different to flower arranging. It was for this reason Waitrose chose him to train a partner in every UK store to coincide with their new 2013 "Flower & Garden" brand. He has demonstrated his skills at the RHS Hampton Court Flower show 3 times, spoken on radio talk shows and his work is often seen in wedding and lifestyle magazines. He has consulted for some of the UK's largest companies and helped numerous students start their own businesses in the UK and as far afield as Australia. He started his retail business in 1991 creating solely for weddings and opened his first unit in London's creative hub known as Clerkenwell in 1996. As Michael's style is so unique and he's known for his creativeness it didn't take long for him to gain quite an elite clientele, especially from the dance, fashion and design world. With the advent of the internet, personal experience and networking with many people in the industry, he has realised that with a creative eye and a good ear you can create beautiful, well designed and consumer aware floristry, anywhere.